— hi there!
Reader, blogger, tech enthusiast.

Hi, my name is Derek Owens. Welcome to my website — a small corner of the internet where I write about marketing, technology, politics, reading, coffee, and the occasional pint of Guinness.

Welcome to a small corner of the internet where words meet curiosity. This site is a personal project that grew out of a desire to learn the fundamentals of web design, starting with simple pages and gradually evolving into a space for writing. The aim is to keep things approachable, honest, and quietly interesting for anyone who stops by.

Reader, blogger, tech enthusiast are words that capture the spirit behind these pages. Reading has always been a way to slow down and think carefully, while blogging offers a chance to share reactions to what is happening in the world. Technology ties it all together, providing both the medium and much of the subject matter that keeps the conversation moving forward.

Marketing is a recurring theme because it shapes so much of daily life, from the messages on screens to the products on shelves. Writing here tends to focus on how strategies work in practice, why certain campaigns resonate, and what we can learn from the cultural moments that surround them. The goal is thoughtful commentary rather than industry jargon.

Politics and culture are explored with a steady, curious eye. Posts often look at the stories behind the headlines, the patterns that repeat across regions, and the small details that reveal larger trends. The tone is reflective rather than polemical, inviting readers to consider multiple angles before forming their own conclusions.

Living in Dublin means coffee and Guinness are never far from mind. Flat whites from local roasters, takeaway cups on rainy mornings, and pints enjoyed in outdoor seating when the weather allows all become small rituals worth noting. These everyday pleasures are written about with affection, a sense of place, and an honest palate guiding the impressions.

Annual lists are a personal tradition, gathering favourite books, articles, podcasts, and discoveries from each year into one readable snapshot. They serve as a kind of time capsule, useful for looking back and noticing how tastes and interests shift. The lists are honest reflections rather than ranked declarations, written to be revisited and revised over time.

Web design remains a learning project at heart. What began as a basic effort to understand layouts and typography has grown into an ongoing practice of refinement. The plan is to keep improving the look and feel in coming weeks, paying attention to spacing, colour, and rhythm while keeping the overall aesthetic understated and easy to navigate.

Dublin itself appears in many of the posts, whether through local references, observations about the city, or comparisons with places further afield. Notes about Lisbon and other travels sometimes creep in, offering contrast and context. The city is less a backdrop and more a quiet character in the writing, shaping tone and perspective throughout.

Subscribing by email is the simplest way to know when new posts go live, with notifications sent whenever something is published. It is a small promise to keep sharing thoughts on marketing, technology, politics, reading, coffee, and the occasional pint, all from a desk in Dublin and a mind that stays curious about the world nearby.

Atmospheric portrait-style photograph of a man in a dark wool coat seen in soft side light against a muted teal wall, warm skin tones, contemplative expression, shallow depth of field.

About

I started this site as a coding project to help me learn the fundamentals of web design. It began as something basic and has grown, piece by piece, into a small archive of essays and recommendations.

I write about the things I think about most: how brands work, how news cycles move, and how Irish culture intersects with the wider world.

During the winter months of 2018 I lived in Bed-Stuy, Brooklyn, an experience that fed into several posts here, including The Snowstorm Test.

Topics

  • Marketing & consumer culture
  • Technology & the web
  • Politics & Irish history
  • Reading & favourite writers
  • Coffee in Dublin
  • Pints of Guinness in Dublin

Take a look around.

Guides to Dublin coffee and Guinness, annual favourites from 2017 through 2020, and a slow-growing archive of writing.